Meta and Google ads

Turn ad spend into customers.

Meta and Google ads built around your margins and tracked to every sale. No vanity numbers. No fake ROAS.

Free. No obligation. Your accounts stay yours.

200+leads a month
₹75per lead
26sales a month at peak
YBYour Businessonline
Today
Hi, is this available this week?
Hi Priya, yes. What do you need, and by when?
By Saturday. Budget around ₹50k
That works. 15 minute call Thu 11 am or Fri 5:30 pm?
Thursday 11 works
Booked. Reminder is on its way.
Conversion tracked Lead logged Replied in 0:41

Every click tracked. Every lead answered. Zero ghosting.

Here’s the proof.

Meta and Google adsServer side trackingSales fed back to ads

Brands we’ve scaled

  • Y&O Suits
  • Southside Collective
  • Siju Doss Photography
  • Rafih Photography
  • ANTFARM
  • Met Your Mate
  • Rasna Chopra Makeup
  • Mallows Farm
  • Sheetal Makeup
  • Little More Love Organics
  • Eurospec Automotive
  • Eurospec Automotive
  • Little More Love Organics
  • Sheetal Makeup
  • Mallows Farm
  • Rasna Chopra Makeup
  • Met Your Mate
  • ANTFARM
  • Rafih Photography
  • Siju Doss Photography
  • Southside Collective
  • Y&O Suits
Results

Zero ads to steady revenue.

Real accounts, real numbers, spend included. No filters.

Lead generation

Rasna Chopra Makeup

200+ leads a month on ₹15,000.

200+leads a month
7sales a month
₹75per lead
₹15,000/month ad spend
Lead generation

Siju Doss Photography

150+leads a month
3high-value sales a month
₹333per lead
₹50,000/month ad spend
Online sales

Y&O Suits

10high-ticket sales a month
26a month at peak
₹7,500ad spend per sale
₹75,000/month ad spend
The problem

Your ads aren’t broken. Your funnel is.

Slow replies kill sales.

A lead lands at 11 pm and gets a reply at 2 pm tomorrow. By then they’ve bought from someone else.

15 hrsManual reply in this example. Automated, the reply takes 41 seconds.

Bad data. Bad buyers.

Bad tracking teaches Meta to chase the wrong people.

Meta never sees the sale.

No sales data back means more cheap, useless leads.

Your ad budgetdraining as you scroll
How it works

From first scroll to final sale.

Reply time0:00
  1. 0:00Ad clickLanding page. Source and ad get tracked.
  2. 0:03Landing pageSource and ad captured.
  3. 0:19Form sentCounted once, browser and server.
  4. 0:21Lead loggedLead logged straight into your tracker.
  5. 0:41WhatsApp replyInstant, personal, from your number.
  6. +4 minQualifiedNeed, timing and budget captured.
  7. +5 minAlertHot lead alert, straight to your phone.
  8. Next dayCall bookedReminder goes out automatically.
  9. Day 4Sale closedMarked as won in your tracker.
  10. Day 4Fed back to adsMeta and Google find more buyers like her.
Example conversation
YBYour BusinessBusiness account

No new leads yet.
11:02 pm

New lead · Instagram ad · 11:02 pm
Hi Priya, thanks for reaching out. Three quick questions: what do you need, by when, and what’s your budget?
By Saturday. Around ₹50k
That works. 15 minute call Thu 11 am or Fri 5:30 pm?
Fri works
Call booked · Fri 5:30 pm · reminder set
Sale closed · advance paid
Meta or Google

Which platform, and why.

Create demand

When Meta

Weddings, D2C, stays, salons, studios. Anything people buy the moment they see it. Creative does the heavy lifting.

Capture demand

When Google

Clinics, repairs, coaching, legal, emergencies. People already search for it, so search hygiene and call tracking decide the result.

The honest version

On a small budget

On a small budget we run one platform properly. Splitting ₹15,000 means neither learns enough, and you pay twice for the lesson.

The playbook

How we run an account.

01 · Structure

Fewer, stronger campaigns

Split a small budget six ways and nothing learns. One campaign, one or two ad sets, enough weekly conversions to exit the learning phase.

02 · Creative

Test hooks first

Four new angles a month, judged on cost per customer. The first two seconds decide who stays, so that’s where the work goes.

03 · Signal

Feed the algorithm real outcomes

Pixel and Conversions API, counted once. Every booking and sale goes back, so Meta and Google stop hunting form-fillers and start hunting buyers.

04 · Compounding

Retarget and scale what pays

Video viewers, page visitors and past customers each get their own sequence, so your cheapest sales come from people who already know you.

Not for you if you only want likes.

What we do

Campaigns, creative and tracking, handled end to end.

Most marketers stop at the ad account. We run the campaigns, write the creative, fix the tracking and close the loop.

    • Meta and Google, structured properlyFew ad sets, enough events to learn, budget on what sells.
    • Bidding that matches your marginTarget cost per customer.
    • Search that stays cleanTight ad groups, negative keywords checked every week.
    CampaignSales
    Ad sets2
    Optimised forPurchase
    Cost per customer₹2,150
    • Conversions APIBrowser and server, counted once.
    • GTM and GA4Numbers that finally match.
    • Real ROAS, checked against salesRevenue checked against your own sales.
    • Offline conversionsClosed sales fed back so ads chase buyers.
    Reported ROAS6.4x
    Checked against sales3.9x
    Still profitableYes
    • Four fresh hooks a monthTested against each other.
    • Shot to look nativePhone first, subtitles, readable with the sound off.
    • Price or offer on screenBrowsers filter themselves out before they cost you.

    Formats we shoot and write

    ReelsStoriesUGCCarouselTalking headStaticsGoogle RSA

    Tested on

    HookOpening frameOfferCaptionThumbnail
    • Warm audiences, separate messagesVideo viewers, visitors, cart abandoners, past customers.
    • Sequenced messagesA different reason to come back each time.
    • Capped frequencyEnough to be remembered, never to be resented.

    Audiences we build

    1. 75% video viewers
    2. Page and profile visitors
    3. Added to cart, no purchase
    4. Enquired, never booked
    5. Past customers
    Custom audiencesLookalikesAdvantage+Catalog adsGoogle RLSA
    • Higher intent formsOne disqualifying question beats five polite ones.
    • Quality fed back to MetaReal sales teach it who to look for.
    • Clear reportingLeads, qualified leads, customers. Cost for each.

    What every lead answers first

    What they needBy whenBudget rangeCity

    Then the filters

    Higher intent formsSpam and bot checksDuplicate mergeSales fed back to MetaOffline conversions
    • WhatsApp in under a minuteQualifying questions, day or night.
    • AI voice agentPicks up calls and books the slot.
    • One lead trackerSource, stage and next step for every enquiry.
    WhatsApp APIShopifyRazorpayCalendlyHubSpotZohon8n
    • Pauses what stops payingA tired ad set is paused before the budget bleeds.
    • Cleans up wasted spendNegative keywords and broken landing pages caught weekly, or daily.
    • Answers and reportsLeads at midnight, reviews in the morning, your week explained on Monday.

    Agents that each do one job

    Lead qualificationAd fatigue monitoringSearch term auditLanding page monitoringReview responseLocal search insights

    See all twelve →

Pricing

Pricing

Ad spend goes straight to Meta and Google. Our fee covers the work.

  1. Free · within 48 hoursAuditYour fixes, ranked by impact.
  2. Weeks 1–2Set upWeeks 1–2. Set up tracking, retargeting audiences and your lead tracker.
  3. Weeks 2–6LaunchWeeks 2–6. Launch with new creative every week. Every sale tracked.
  4. Month 2 onwardsScaleMonth 2 onward. Budget follows cost per customer. Retargeting compounds.
Starter
₹10,000 / month

Start testing properly

  • Meta ads
  • Pixel, Conversions API, GA4
  • Creative written and tested for you
  • Instant lead reply and lead sheet
  • 4 ad variations a month
Get my free ad audit
Growth Most chosen
₹18,000 / month

Ready to grow

  • Meta and Google ads
  • GTM, offline conversions, real ROAS
  • Retargeting plus WhatsApp qualifying flow
  • Custom lead tracker
  • 8 ad variations, fortnightly call
Get my free ad audit
Scale
₹30,000 / month

The full lead machine

  • Meta and Google ads
  • Server-side GTM, ROAS dashboard
  • Full retargeting and nurture sequences
  • CRM with AI lead scoring
  • 12 ad variations, monthly call
Get my free ad audit

* Ads management is billed monthly. Prices change with your budget and the scope of the ads.

₹5,000 one-time setup. 3-month minimum, then 30 days’ notice. Voice agents and landing pages quoted separately. Outside India? Priced in your currency.

Free audit

Free audit: find your leaks in 48 hours.

  • Ad account health check
  • Tracking and event match report
  • Where your budget leaks
  • Reply speed test
  • 3 quick wins
  • 20 minute walkthrough

Best for ₹15,000+ monthly ad spend. Prefer to talk? WhatsApp us.

Tell us about your business

Request received. Check WhatsApp.

We’ll WhatsApp you within a minute to pick a time.

Open WhatsApp
FAQ

FAQ: the questions owners actually ask.

Straight answers, including the unflattering ones.

How much should I spend on Meta or Google ads each month?

For most local businesses, ₹15,000 to ₹50,000 a month in ad spend. Below that, the platforms rarely gather enough data to improve. The spend goes to Meta and Google directly from your card; it is separate from our management fee, which starts at ₹10,000 a month (plans are shown above).

Should I run Meta ads or Google ads?

Google ads reach people already searching for what you sell. Meta ads (Facebook and Instagram) put you in front of people who were not searching yet. Many businesses need both, but not on day one. The audit call picks the one that fits your sales cycle first.

How soon will I see results from ads?

First leads usually arrive in the first week a campaign goes live. Tracking and follow-up are live by week two. A reliable cost per customer takes longer, roughly three months, because new accounts need time to clear testing.

Why do I get so many junk leads from Facebook and Instagram ads?

Because the default setup tells Meta that a form fill is success, so it finds people who tap forms easily. The fix is tracking real sales back to the ad and asking a qualifying question up front.

Can I trust the ROAS shown in my ads dashboard?

Not until it has been checked against your own sales. Platforms happily claim credit for buyers who would have bought anyway, so dashboard ROAS is usually higher than what actually reached your bank.

I spent on ads before and got nothing. What would be different?

In almost every account we audit, the cause is one of three things: broken tracking, a budget split too thin to learn, or leads nobody follows up. All three are fixable, and the free audit shows which one you have.

What will the reports actually tell me?

Three numbers and what we are doing about them: leads, qualified leads and customers, with the cost of each. The report leaves out impressions, reach and decorative charts.

What is the minimum contract length?

Three months, because that is roughly how long a new account takes to clear testing and settle into a reliable cost per customer. After that, it is month to month with notice.

What if it does not work?

You keep everything, because the accounts, data and creative are yours from day one. After the three-month minimum it is month to month with notice, so you are never locked in.

Do I keep my ad accounts and data?

Always. Everything runs in your own Meta Business Manager and Google Ads account, with partner access for us. The platforms bill your card directly, so you can see every rupee spent.

When should I increase my ad budget?

When cost per customer holds steady for two weeks and you can handle more enquiries. Scaling a campaign that has not settled just buys the same lesson faster.

Customers say they found us on Instagram, but the reports say Google. Which is right?

Both, usually. People see you in one place and search for you in another, so platforms often claim the same customer twice. That is why we track against your real sales.

What is the Meta Conversions API, and do I need it?

It sends conversions from a server as well as from the browser, so ad blockers and iOS privacy settings cannot quietly hide your results. For most accounts that sell or take bookings, yes, it is worth setting up.

Is the WhatsApp automation safe for my number?

Yes. It uses the official WhatsApp Business API with approved message templates. Unofficial tools can get a number banned, so we never use them.

Do you only run ads?

No. Every account gets instant lead replies, a lead tracker and proper tracking as standard. For businesses that want more, we build AI agents that watch the ad account and handle the routine work, with a person always able to check the work.

Will an AI agent make decisions on its own?

Only the low-stakes ones: replying, drafting, flagging, pausing a tired ad set. Anything that spends money or speaks publicly on your behalf waits for you.

Who writes the ad creative?

We do, in-house. Our creative directors choose the angle and the media buyers watch the numbers, so the two are never working from different briefs.

Can a small team really handle my account?

Yes, because the repetitive work is automated: replies, reminders, tracking and reporting. That leaves our time for strategy and creative, which is where results come from.

Do you run ads for businesses outside India?

Yes. We work with businesses in the UAE, Sri Lanka, Thailand and Bali, and show prices in your currency automatically.

I have multiple locations. Does pricing change?

Multi-location accounts need separate tracking and sometimes separate campaigns per branch, so budget and setup are scoped per location on the call.

My business is not on your industries list. Can you still help?

Usually yes. The list covers weddings, clinics, fitness, stays and villas, fashion and D2C, and local businesses, because that is where there is the most direct proof. It is not a hard limit. The free audit tells you whether the same playbook fits.